National Marketing Campaign to Grow Talent Launches

Oct 13, 2023

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

A new talent attraction marketing campaign was launched nationally this week, with the goal of growing Michigan’s population and driving the state’s economic future forward.

Key Points:

    • Named the “You Can in Michigan” campaign.
    • According to the Michigan Economic Development Corporation, this will be the largest state talent attraction campaign and effort in the United States.
    • The campaign will run in California, Georgia, Illinois, Massachusetts, New York, North Carolina, Ohio, Pennsylvania, Texas, Washington, and Washington D.C.
    • The $20 million campaign showcases what makes life and careers in Michigan so attractive.
    • It includes television commercials, radio spots, print placements, social channels, and a new website,
    • The new website will allow job seekers to calculate their cost of living and define and reach their career goals with the Michigan Career Portal, an AI-driven platform to help with career navigation, job/training/education guidance, and placement.
    • The campaign will feature a number of communities including Detroit, Grand Rapids, Traverse City, and Houghton.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit or connect with us on LinkedIn and Twitter.

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