Disclosure of AI Usage in Campaign Ads Moves

Oct 20, 2023

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

The House Elections Committee reported a bipartisan package requiring disclosure on political ads that contain images or videos generated using artificial intelligence (AI).

Key Points:

    • The 2024 election cycle will be the first national campaign season with widely accessible AI tools.
    • These tools allow users to synthesize audio in anyone’s voice, generate photo-realistic images of anybody, and power social media bot accounts with near human-level conversational abilities.
    • A first violation would be a misdemeanor, punishable by up to 93 days in jail and/or a fine of up to $1,000.
    • A second violation would remain a misdemeanor, but the fine would rise to up to $1,500.
    • A third, and subsequent violations, would be a felony, punishable by up to two years in prison and/or a fine of up to $2,000.

Next Steps:

    • The bills were referred to the House floor for consideration.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.

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