Michigan Doubles Down on Marketing Efforts

Apr 7, 2023

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

Michigan is launching, and revamping, marketing campaigns to attract business, talent, and visitors to the state. In March, the Michigan Economic Development Corporation (MEDC) launched its reimaged Pure Opportunity business marketing campaign, as well as the evolution of the Pure Michigan campaign. Additionally, the MEDC is developing the nation’s largest talent attraction campaign, set to launch later this year. The efforts seek to address changes in business operations, migration patterns, and travel behaviors that were fundamentally altered by the global pandemic.

The increased focus on the quality-of-life benefits of the ‘Pure Opportunity’ campaign marries with the iconic Pure Michigan campaign that launched a new effort inviting travelers to “Keep it Fresh” with spots designed to inspire and invigorate visitors to the state with inspiring new travel perspectives and voices. The ‘Keep It Fresh’ campaign marks Pure Michigan’s return to national TV during the summer timeframe, including commercials with regional travel partners, including Grand Rapids, Ann Arbor, and Traverse City. The “Pure Opportunity” campaign runs across TV, digital, connected TV, print, social, search, radio, and podcasts.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.

Recent Posts

Meet the New Member: Representative Jason Woolford

Meet the New Member: Representative Jason Woolford

Representative Jason Woolford (R-Howell) is serving his first term in the Michigan House of Representatives. Biography  Prior to elected office, he worked as vice president of sales and marketing for both a marble and granite distribution company and a global pizza...

Five Things We’re Reading

Five Things We’re Reading

Below are some articles the MLC lobby team has been reading this past week. We hope you find them as interesting and useful as we do. The Best Leaders Encourage “Spacious Thinking” – What is this way of thinking, and how can it benefit your company and your employees?...

Last Week on the MLC Blog

Last Week on the MLC Blog

Over the past week, we covered these topics on the MLC Blog… Politics isn’t just parties—it’s people. MLC’s Karli Hensler shared what she learned working in the House: relationships, work ethic & kindness often matter more than party lines. Despite negotiations...

Looking for older articles?

We’ve recently made improvements to our blog to provide a better user experience. If you’re searching for older posts, click here to search our archive.

Michigan Legislative Consultants

Michigan Legislative Consultants
110 W. Michigan Avenue
Suite 500
Lansing, MI 48933
517.372.2560
517.372.0130 fax

1001 Woodward Avenue
Suite 500
Detroit, MI 48226

MLC is proud to be the Michigan member of NASL