Electric Choice Program Remains Successful

Feb 6, 2026

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

Michigan electricity providers remain at or near the 10% statutory cap in 2025 in the state’s electric choice program, according to the annual report by the Michigan Public Service Commission. Under PA 286 of 2008, electric choice is limited to 10% of a utility’s average weather-adjusted retail sales for the preceding calendar year.

Key Points:

    • The number of customers participating grew slightly in 2025 to 5,517 from 5,514 in 2024.
    • Nearly all choice participants are commercial or industrial customers, from large manufacturers to retailers, restaurants, health care facilities, and school systems.
    • Electric demand in the choice program came in at 2,172 megawatts (MW) last year, down 15 MW from 2,187 MW in 2024.

Market:

    • Michigan opened its utility service market to competition through the Customer Choice and Electricity Reliability Act of 2000.
    • The law permits up to 10% of retail electric sales to be purchased from an alternative electric supplier (AES).
    • The number of licensed AESs in Michigan stood at 25 as of December 2025.
    • Approximately 5,101 customers are in the queue of those interested in participating in the program if space becomes available under the 10% cap.
    • Michigan is one of 20 jurisdictions that had a form of restructured retail electric market in 2025.

Please click here to view the MPSC’s annual Status of Electric Competition report.

[socialrocket]

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.

Recent Posts

Five Things We’re Reading

Five Things We’re Reading

Below are some articles that the MLC lobby team has been reading over the past week. We hope you find them as interesting and useful as we do. Why CEOs Dive Into Political Controversies – How can companies navigate the rising pressure to take opinions on political...

House Passes Air Base Supplemental

House Passes Air Base Supplemental

The House voted this week to appropriate $152 million in state funding to build two new runways at Selfridge Air National Guard Base. According to proponents of the supplemental, state funding is needed to ensure the 2028 deadline agreed to by federal and state...

Constitutional Carry Proposal Introduced

Constitutional Carry Proposal Introduced

Legislation establishing Michigan as a constitutional carry state was introduced by a handful of members of the House Republican Caucus this week. If signed into law, the requirement for a specialized license to carry a concealed pistol would be eliminated. Key...

Looking for older articles?

We’ve recently made improvements to our blog to provide a better user experience. If you’re searching for older posts, click here to search our archive.

Michigan Legislative Consultants

Michigan Legislative Consultants
110 W. Michigan Avenue
Suite 500
Lansing, MI 48933
517.372.2560
517.372.0130 fax

1001 Woodward Avenue
Suite 500
Detroit, MI 48226

MLC is proud to be the Michigan member of NASL