Electric Choice Program Fully Subscribed

Feb 7, 2025

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

Each electric provider in Michigan’s electric choice program remained at or near the 10% statutory cap in 2024.

Key Points:

    • Electric demand in the program was down 611 MW from 2023.
    • The number of customers participating declined slightly in 2024 to 5,514 from 5,539 in 2023.
    • Nearly all choice participants are commercial or industrial customers, from large manufacturers to retailers, restaurants, health care facilities, and school systems.
    • As of December 2024, about 5,899 customers remain in the queue of those interested in participating in the program if space becomes available under the 10% cap.

Electric Choice Program:

    • Michigan opened its utility service market to competition through the Customer Choice and Electricity Reliability Act of 2000.
    • Under the law, up to 10% of retail electric sales can be purchased from an alternative electric supplier (AES).
    • The number of licensed AESs in Michigan remained steady from 2023 to 2024 at 21.
    • Michigan is one of 20 jurisdictions that had a form of restructured retail electric market in 2024.

For more information on the program, please click here.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.

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