Senator Rosemary Bayer (D-Keego Harbor) introduced the “Personal Data Privacy Act,” which aims to establish consumer privacy rights in Michigan.
- The bill establishes a number of rights for consumers including notably the right to opt out of targeted advertising and the sale of their personal data.
- If a consumer reaches out regarding their information, an entity must respond within 45 days, with one 45-day period extension.
- A consumer has a right to receive their information free of charge up to two times per year.
- A consumer can appeal an entity’s denial of a request and they have 60 days to respond.
- This law would apply to any person or entity that processes personal data.
- The bill was referred to the Senate Finance, Insurance, and Consumer Protection Committee for consideration.