Data Privacy Bill Introduced

Nov 17, 2023

by Liz Gullett

As MLC’s Communications and Social Media Manager, Liz Gullett keeps clients informed and up-to-date on the goings on in Lansing and the Capitol.

Senator Rosemary Bayer (D-Keego Harbor) introduced the “Personal Data Privacy Act,” which aims to establish consumer privacy rights in Michigan.

Key Points:

    • The bill establishes a number of rights for consumers including notably the right to opt out of targeted advertising and the sale of their personal data.
    • If a consumer reaches out regarding their information, an entity must respond within 45 days, with one 45-day period extension.
    • A consumer has a right to receive their information free of charge up to two times per year.
    • A consumer can appeal an entity’s denial of a request and they have 60 days to respond.
    • This law would apply to any person or entity that processes personal data.

Next Steps:

    • The bill was referred to the Senate Finance, Insurance, and Consumer Protection Committee for consideration.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.

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