The Michigan Water Quality Association (MWQA) needed help. After its long-time association manager passed away, the group was left with a number of questions on how to move forward. When working with other entities, the same issue always emerged: a lack of attentiveness and consistency. Constantly changing points-of-contact left members unsure of who to call when needed, and it created a significant gap in operations. The group began losing members quickly due to lack of organization and lack of a central association manager. Things needed to change. They called MLC.
At MLC, Brendan Ringlever and Ann Spagnuolo are specialists in the area of association management. Once they began work, they realized that MWQA needed to be ushered into the digital generation. All of their member files and invoices were in disarray, in boxes. They team organized and made all of their files electronic and simplified a variety of processes. For example, invoices were now sent automatically and tracked in real time.
To solve for the association management issues, MLC placed Ann strategically as MWQA’s new association manager. Now, every time a member had a question they knew exactly who to call directly. In addition to a central point-of-contact, Ann also prepares agendas for board meetings, develops materials, organizes the annual membership meeting, and developed the organization’s first-ever newsletter.
Another major focus of MLC’s work with MWQA is membership growth. MLC now assists in identifying potential members for the organization and focuses on ways to help retain its current roster. Since MLC began managing the association, it has considerably slowed the loss of members, even with the industry’s consolidation in recent years.
Through the team’s efforts, MLC has transformed MWQA meetings from casual coffee and lunches to purposeful, focused and engaging board meetings. The organization made significant strides toward modern technology integration, and, most of all, MWQA members now have a central go-to resource that keeps the entire group on track.
If you have association management challenges of your own, let’s talk.