Numerous initiatives have been organized by Goodwill to benefit citizens and communities all across the United States. To generate more jobs in Michigan specifically, Goodwill Industries of Greater Detroit sought assistance from MLC to help guide the proposal of expanding a recycling program to create the need for more workers.
To expand employment opportunities and utilize environmentally friendly practices, Goodwill partnered with DTE Energy, an energy company in Michigan, to create a revenue generating recycling process. Seeing the success of the program and a potential for growth, Goodwill considered expanding efforts, but wanted support in the state budget in order to obtain their goal.
Goodwill built a recycling facility equipped with a clean room that is designed for expired materials such as old power lines, transformers, and other large equipment pieces. These old materials, that otherwise would go into landfills, can be compressed and stripped down to suitable conditions for recycling or resale to other companies. The revenue from selling these components and recyclable materials helps Goodwill sustain the funding of this program and the salaries of the people supporting it.
The objective was to gain funding from the state for additional specialized recycling equipment designed to take on new materials—specifically automotive oil filters—to recycle and resell. The air filters provide metal, which can be compacted and sold to steel plants, and oil, which can be extracted into drums then sold, refined and reused.
Goodwill has a very diverse network of funders from foundations, but had never received a direct appropriation from the state. Without strong connections in Lansing, the timeline of this process was bound to be much longer than necessary and less likely to be approved. To meet its goals within an efficient timeframe and increase the likelihood of success, Goodwill needed assistance from experts who could guide them through the process, cultivate relationships on their behalf and help them achieve their goals.
MLC was selected to help Goodwill Industries of Greater Detroit achieve its funding objective as well as raise its awareness and profile in Lansing. By nature of the task and Goodwill’s desired results, MLC approached this project knowing it would be heavily relationship-driven. By leveraging its relationships on Goodwill’s behalf, MLC identified legislators with the appropriate insights to help craft a proposal with succinct language and detailed budgeting that would ensure it reached the governor’s desk for approval. Within about a year, a $250,000 appropriation was obtained in the state budget. By utilizing the new budget, Goodwill expanded the recycling facility to accommodate air filter compression, making it the only facility with this capability in the Midwest, and providing 25 new jobs to the program.
For information on how MLC can put its influence to work for you, contact us today.